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August 3, 2018
By: TOM BRANNA
Editor
Data and analytics firm Engagement Labs has released its TotalSocial ranking of the top personal care and beauty brands in the US based on social influence. The analysis is unique in that it combines offline and online consumer conversations. It is based on Engagement Labs’ proprietary “TotalSocial” data and analytics, which continuously measures the most important drivers of brand performance in both face-to-face and social media conversations. The brands in the top 10 have earned the highes...
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